![]() ![]() ![]() If you want Pinners to shop your products on Pinterest, it’s ok to have boards that mix in the items you’re selling with more “inspirational” imagery.Ĭreating boards like this is the most strategic because they’re visually interesting, well-curated, and not too salesy (i.e. The Everygirl’s board names provide excellent examples, with strategic names including “Winter Essentials,” “French Fashion,” and “Get Fit.” Make sure to use strategic keywords when naming your boards, as they’ll make a world’s difference with your board’s SEO.Įveryone loves a cute board name, but try to avoid being “cute” without dimension - stay away from simply: “Yummy!” or “Fashion.” Then you can begin to fill your boards with great images (both your own and Repins from others) to make it a valuable resource for your followers. Think about having a lot of specific boards, with a clear category and name. When designing your Pinterest boards, you want to create them intentionally and variety is key! Outside of following those who are similar to you, it’s a good idea to follow influencers, celebrities, or individuals who may fall in line with your brand, be solid supporters, or be consistent Pinners of your content.įor example, if you see a popular profile that’s amassed the type of following you’d like for yourself, go ahead and follow them, and then also scope out who they’re following! Step #3: Create Boards for Your Pinterest Profile Once you follow profiles similar to yours - or add them to your community - your Pins are likely to show up in their followers’ suggested Pins. ![]() #CLEAN EMAIL DESIGN PINTEREST HOW TO#If you aren’t using a branded hashtag across your social media, start doing so now! Read here for everything you need to know about using a dedicated hashtag on Instagram - a lot of that strategy knowhow can be implemented into your Pinterest marketing!ĮNGAGEMENT BOOSTING TIP: A call-to-action in your bio is also a good idea! Having a CTA in your bio is a great way to tell your future followers what they can expect, and set your Pinterest profile apart from your other social channels.Ĭheck out Later’s Beginner’s Guide to Using Pinterest for Business for more tips on how to set up your profile and sign up to Later to get started with Pinterest scheduling! For example, REI’s #OptOutside is a perfect hashtag to showcase its adventurous side through content. With a branded hashtag, your followers can search, follow and engage with the hashtag as they know exactly what content to expect when they use it. Not only will this potentially marry your Instagram and Pinterest strategy together under the same branded hashtag, but it gives you a great opportunity to build a community on the platform. This can help guide you on what’s working for your audience and what isn’t! It also tells Pinterest that you’re an authentic and active user, which will help with your overall ranking and discoverability!īusiness accounts also give you access to Pinterest’s built-in Analytics Dashboard, so you can check in to see how your Pins are performing via a range of statistics. This will ensure your name and profile picture will appear on every Pin with your content. Here are a few key reasons to make the switch to a Pinterest business account:īusiness accounts let you claim your website and other social accounts. #CLEAN EMAIL DESIGN PINTEREST UPGRADE#If you’re serious about building a strong strategy on Pinterest, then you need to consider setting up a Pinterest business account.Īn upgrade from a standard personal profile, a Pinterest business profile has tons of added features and business perks and it’s the first strategic step to elevating your presence on Pinterest. Whether you’re giving your Pinterest profile a refresh, or starting out from scratch, here’s a few pointers to keep in mind: Switch to a Pinterest Business Account Step #1: Create a Pinterest Profile for Your BusinessĬreating a killer Pinterest profile is the first step to building your presence, gaining followers, and making sales on the platform. ![]()
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